How Can Customer Relationship Management Elevate Your Business?

Businesses deal in relationships. They have to create a relationship with their clients and customers to keep them coming in the door, whether they are serving other business needs or consumer ones. Of course, it can be hard enough to manage all of the relationships in one’s personal life… how can one possibly add business…

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Fight the Power: How A California Restaurant is Tackling Yelp’s Rating System

The Internet makes marketing your business much easier, but it’s not that way for everyone. A restaurant in California has responded to the standard Internet marketing strategy with an out-of-the-box method of its own. David Cerretini, co-owner of the Italian restaurant Botto Bistro, has told his strategy to USA Today; “I want to be the…

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